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Sneak peek at this year's hottest Super Bowl ads
The Super Bowl is a must-watch TV event, if not for the outcome of the biggest football game of the year, then at least for the multi-million dollar commercials that run throughout. And this year’s buzzworthy spots include celebrity appearances, homages to movies and lots of humor.
Big budget, big buzzThis year, the average price for a 30-second spot in the big game is $3.5 million, according to The Telegraph. "The Super Bowl is the one time of the year, the one event where most viewers embrace the commercials," said Abhi Biswas, a University of Texas - Dallas marketing professor in the Naveen Jindal School of Management. "Studies show people are actually taking their breaks during the game so they can come back, grab a seat on the couch and watch the ads." Many advertisers have been able to generate early buzz about their commercials by releasing teasers or even full or extended versions on the Internet. Check out a selection of some of those ads below. Coca-ColaThe Coca-Cola polar bears are back, but which ad of theirs runs during the Super Bowl will depend on who is winning. If the 2nd quarter is particularly stressful for the New England Patriots, then the ad will feature a bear sporting a Patriots scarf grabbing a Coke, and making a mad scramble to catch it. SuzukiThe setting is the frozen tundra, where an Eskimo and his dog sled team ride off into the horizon. They return in the evening in a new Suzuki Kizashi, with 50 Cent's "Movin' On Up" blaring in the speakers while the dogs and their human relax in the car. But how will the man’s wife react? Watch the spot to see.
BudweiserFan-favorite Budweiser will have six different spots in this year's Super Bowl, including one in the second quarter they're simply calling a "secret spot." Other ads will feature the factory where Bud Light Platinum is created, an office setting, the famous Budweiser Clydesdales, a rescue dog and a highlight reel of American achievements. Here's a sneak peek at one of those spots.
VolkswagenVolkswagen produced one of the most memorable ads from 2011 – "The Force" featured a little boy dressed as Darth Vader, trying to use “the force” to control things around his house. VW is back this year with another entertaining ad featuring an out-of-shape dog, and a later homage to the Star Wars theme from last year’s spot. Watch the extended version below.
LexusLexus is making its Super Bowl debut with a spot dubbed, "The Beast." It features the company’s new 2013 GS as it breaks free from containment, and it also hints at the additional new vehicles Lexus will unveil later in the year.
AudiIn Audi's commercial, the car-maker pays tribute (or perhaps just makes fun of) the "Twilight" craze with a spot dubbed "Vampire Party." It features a young, attractive man driving an Audi. And he just happens to have fangs. He’s bringing a case of blood to a remote but boisterous vampire party in the woods. But what happens when he arrives is unexpected and hilarious.
AcuraThis spot features comedians Jerry Seinfeld and Jay Leno – both avid car collectors – engaging in some crazy antics to try to be the first in line to get a new Acura NSX. Check out the extended version of the spot below.
Pepsi MAXThis commercial is the latest entry in the cola wars. It features a Pepsi competitor’s deliveryman trying to discreetly buy a bottle of Pepsi MAX when he becomes the grand prize winner of "Pepsi MAX for Life." As a surprise "on the spot" reporter, Regis Philbin appears to get the embarrassed driver's thoughts on his big win.
ToyotaWhat other things could Toyota make better? That’s the premise of the car-maker's Super Bowl ad, and the result is a funny mixture of pizza curtains, poop-less babies and crime-fighting house plants. A 30-second version will air during the game, but here is the 60-second version.
BridgestoneThe tire maker tries its hand at creating sports equipment in this new ad. Bridgestone’s spot features big-name athletes using tire-tread footballs, basketballs and even hockey pucks. Check out the teaser.
HondaThe ad getting perhaps the biggest pregame buzz is one that pays homage to a classic 1980s movie, "Ferris Bueller's Day Off." The Honda CR-V ad features Matthew Broderick as himself, skipping out on a day of work on a movie set to enjoy life in his new CR-V. A teaser for the spot was released last week, and the full version has since hit YouTube, already garnering more than 10 million views.
E-TradeAh, the E-Trade baby. The smooth-talking tot with sage financial advice made his debut in the 2008 Super Bowl, and he's back this year with more advice, this time for a new dad. Check out the spot below.
Doritos
Which Doritos ads air during the Super Bowl is entirely in the hands of fans. The company received more than 6,000 entries in its "Crash the Super Bowl" challenge, and viewers can go to crashthesuperbowl.com before the game to cast their vote for their favorites among five finalists. The top two vote-getters will debut during the game. |
- News Toppers
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Annual Memorial Day ceremony Monday
American Legion Post 75 will again sponsor a Memorial Day program at Woodland Park Cemetery's Veterans Memorial beginning at 11 a.m. Monday.
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Keen headlines musicians slated for Buckets and Boots II: Proceeds from June 16 benefit Palo Pinto County, area volunteer fire departments
GRAFORD — The Buckets and Boots Foundation is hosting the 2012 Buckets and Boots benefit bash on Saturday, June 16, at the Rocker B Ranch in Graford. Proceeds will benefit Volunteer Fire Departments from Palo Pinto County and surrounding areas.
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A banner project: Eagle Scout candidate ensures easy flag placement at local veterans' grave sites
A local Boy Scout with aspirations to transition into the Eagle Scouts recently finished his required project, just in time for Memorial Day.
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Election Day info: Information, including polling sites, for Tuesday general primary elections
If you are one of the 2,004 who didn't take advantage of the two-week early voting period you have one more chance to cast a ballot Tuesday in either the Republican or Democratic primaries.
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Annual Memorial Day ceremony Monday
- Local News
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Millsap couple charged with furnishing alcohol to minors
MILLSAP – A man and woman were booked into the Parker County jail Thursday morning in connection with furnishing alcohol to minors at a party April 29 in Millsap.
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Thursday Blotter
The following people were processed through the Palo Pinto County Jail.
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Fort Wolters Gate Committee continues Medal of Honor project
On March 23, Medal of Honor Day was proclaimed by Mayor Allen.
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MWHS choirs give public performances Thursday
Five Mineral Wells ISD choirs will perform the annual end-of-the school year concert for the public Thursday, but this year students are trying to help raise funds for junior high choir director Abigail Weaver, who has been undergoing cancer treatment.
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Man arrested in connection with church vandalism
A Mineral Wells police spokesperson confirmed a local man was arrested Monday and charged with two counts of criminal mischief under $20,000 at a place of worship.
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County Records- May 14-21
Palo Pinto County Clerk Janette Green
Marriages
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Millsap couple charged with furnishing alcohol to minors
- Local Sports
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Football Rams working hard, getting ready for 2012 season
In preparation for the 2012 football season, the Mineral Wells Rams are using their daily athletics period to put in offensive and defensive schemes while also getting bigger and stronger in the weight room.
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Rams' playoff run ends
ABILENE – Andrews went into Saturday's regional semi-final first game opting to save their No. 2 pitcher for a possible game three. They didn't need him.
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Bi-district title highlight of Lady Rams' softball season
On the surface, it appeared the Mineral Wells Lady Rams softball team took a step back after all was played out in the 2012 season.
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Rams drop opener, 4-3
Andrews scored two unearned runs in the bottom of the fifth inning and hung on to defeat the Mineral Wells Rams, 4-3, in game one of a Class 3A best-of-three regional semifinals series.
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Catcher big part of Rams pitchers' success
Much has been written and said about the dominating pitching performances in the 2012 Class 3A baseball playoffs of Mineral Wells High School senior Hunter McCoy and junior Matt “Moose” Tincher.
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- Education
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MWJH celebrates year's last awards assembly
On April 3, Mineral Wells Junior High School parents, friends, faculty and students celebrated the last awards assembly of this school year.
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JUNIOR ACHIEVERS- Jessica Valdez
On Fridays during the school year, the Mineral Wells Index and Mineral Wells Junior High will spotlight a student based on his or her achievements both in and out of the classroom.
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Travis holds first LEGO robotics competition
Over the past two years, Travis Elementary has slowly but surely been increasing its involvement with LEGO robotics, forming three teams this year under sponsors Sandy Cox and Randy Marshall.
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Facelift for junior high library
The Mineral Wells Junior High School Library has had a facelift and now has a new look.
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