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Sneak peek at this year's hottest Super Bowl ads
The Super Bowl is a must-watch TV event, if not for the outcome of the biggest football game of the year, then at least for the multi-million dollar commercials that run throughout. And this year’s buzzworthy spots include celebrity appearances, homages to movies and lots of humor.
Big budget, big buzzThis year, the average price for a 30-second spot in the big game is $3.5 million, according to The Telegraph. "The Super Bowl is the one time of the year, the one event where most viewers embrace the commercials," said Abhi Biswas, a University of Texas - Dallas marketing professor in the Naveen Jindal School of Management. "Studies show people are actually taking their breaks during the game so they can come back, grab a seat on the couch and watch the ads." Many advertisers have been able to generate early buzz about their commercials by releasing teasers or even full or extended versions on the Internet. Check out a selection of some of those ads below. Coca-ColaThe Coca-Cola polar bears are back, but which ad of theirs runs during the Super Bowl will depend on who is winning. If the 2nd quarter is particularly stressful for the New England Patriots, then the ad will feature a bear sporting a Patriots scarf grabbing a Coke, and making a mad scramble to catch it. SuzukiThe setting is the frozen tundra, where an Eskimo and his dog sled team ride off into the horizon. They return in the evening in a new Suzuki Kizashi, with 50 Cent's "Movin' On Up" blaring in the speakers while the dogs and their human relax in the car. But how will the man’s wife react? Watch the spot to see.
BudweiserFan-favorite Budweiser will have six different spots in this year's Super Bowl, including one in the second quarter they're simply calling a "secret spot." Other ads will feature the factory where Bud Light Platinum is created, an office setting, the famous Budweiser Clydesdales, a rescue dog and a highlight reel of American achievements. Here's a sneak peek at one of those spots.
VolkswagenVolkswagen produced one of the most memorable ads from 2011 – "The Force" featured a little boy dressed as Darth Vader, trying to use “the force” to control things around his house. VW is back this year with another entertaining ad featuring an out-of-shape dog, and a later homage to the Star Wars theme from last year’s spot. Watch the extended version below.
LexusLexus is making its Super Bowl debut with a spot dubbed, "The Beast." It features the company’s new 2013 GS as it breaks free from containment, and it also hints at the additional new vehicles Lexus will unveil later in the year.
AudiIn Audi's commercial, the car-maker pays tribute (or perhaps just makes fun of) the "Twilight" craze with a spot dubbed "Vampire Party." It features a young, attractive man driving an Audi. And he just happens to have fangs. He’s bringing a case of blood to a remote but boisterous vampire party in the woods. But what happens when he arrives is unexpected and hilarious.
AcuraThis spot features comedians Jerry Seinfeld and Jay Leno – both avid car collectors – engaging in some crazy antics to try to be the first in line to get a new Acura NSX. Check out the extended version of the spot below.
Pepsi MAXThis commercial is the latest entry in the cola wars. It features a Pepsi competitor’s deliveryman trying to discreetly buy a bottle of Pepsi MAX when he becomes the grand prize winner of "Pepsi MAX for Life." As a surprise "on the spot" reporter, Regis Philbin appears to get the embarrassed driver's thoughts on his big win.
ToyotaWhat other things could Toyota make better? That’s the premise of the car-maker's Super Bowl ad, and the result is a funny mixture of pizza curtains, poop-less babies and crime-fighting house plants. A 30-second version will air during the game, but here is the 60-second version.
BridgestoneThe tire maker tries its hand at creating sports equipment in this new ad. Bridgestone’s spot features big-name athletes using tire-tread footballs, basketballs and even hockey pucks. Check out the teaser.
HondaThe ad getting perhaps the biggest pregame buzz is one that pays homage to a classic 1980s movie, "Ferris Bueller's Day Off." The Honda CR-V ad features Matthew Broderick as himself, skipping out on a day of work on a movie set to enjoy life in his new CR-V. A teaser for the spot was released last week, and the full version has since hit YouTube, already garnering more than 10 million views.
E-TradeAh, the E-Trade baby. The smooth-talking tot with sage financial advice made his debut in the 2008 Super Bowl, and he's back this year with more advice, this time for a new dad. Check out the spot below.
Doritos
Which Doritos ads air during the Super Bowl is entirely in the hands of fans. The company received more than 6,000 entries in its "Crash the Super Bowl" challenge, and viewers can go to crashthesuperbowl.com before the game to cast their vote for their favorites among five finalists. The top two vote-getters will debut during the game. |
- News Toppers
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Jury says Burnett not a resident
Palo Pinto County District Attorney Michael Burns and Republican challenger and former local Assistant District Attorney Kriste Burnett.
PALO PINTO -- A Palo Pinto County jury late friday ruled Republican district attorney candidate Kriste Burnett is not a resident of the county and therefore is ineligible for the office.
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Young Rams to help send off baseball team
The Mineral Wells Rams baseball team is scheduled to leave at 2:30 p.m. today for Abilene and the first game of their regional semi-finals game against Andrews.
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Avenue of Flags serves as tribute to military legacy
As Memorial Day approaches, more than two dozen flags are flying in front of Veterans of Foreign Wars Post 2399 in honor or memory of a veteran or family member.
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Where candidate resides the question: Testimony begins in trial to determine eligibility of district attorney candidate
PALO PINTO – Eight women and four men heard Tuesday opening testimony from several witnesses in the lawsuit of the State versus Kriste Burnett, a candidate for Palo Pinto County district attorney, and Barbara Upham, enjoined in the suit in her capacity as Palo Pinto County Republican Party chair.
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- Local News
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Thursday Blotter
The following people were processed through the Palo Pinto County Jail.
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Fort Wolters Gate Committee continues Medal of Honor project
On March 23, Medal of Honor Day was proclaimed by Mayor Allen.
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MWHS choirs give public performances Thursday
Five Mineral Wells ISD choirs will perform the annual end-of-the school year concert for the public Thursday, but this year students are trying to help raise funds for junior high choir director Abigail Weaver, who has been undergoing cancer treatment.
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Man arrested in connection with church vandalism
A Mineral Wells police spokesperson confirmed a local man was arrested Monday and charged with two counts of criminal mischief under $20,000 at a place of worship.
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County Records- May 14-21
Palo Pinto County Clerk Janette Green
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Art Association opening Saturdays this summer
Starting June 2, the Mineral Wells Art Association is planning to open its doors on Saturdays this summer to students and adults who want to paint.
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Thursday Blotter
- Local Sports
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Catcher big part of Rams pitchers' success
Much has been written and said about the dominating pitching performances in the 2012 Class 3A baseball playoffs of Mineral Wells High School senior Hunter McCoy and junior Matt “Moose” Tincher.
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Run continues
For many of the Mineral Wells Rams, advancing to the fourth round of the Class 3A baseball playoffs is something they never imagined they would experience.
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Baseball team experiencing deepest playoff run in history
Sweeping Big Spring and Abilene Wylie, the Rams baseball team advances to the fourth round of the Class 3A playoffs.
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Rams used pitching, defense, 'little things' to win series
Pitching, timely hitting and solid defense, along with doing the “little things” at the right moments have been the key ingredients of the Mineral Wells Rams and their march to the regional semifinals of the Class 3A baseball playoffs.
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Rams roll Wylie to advance
EASTLAND – For the second straight weekend, The Mineral Wells Rams are two and through to the next round.
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- Education
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Travis holds first LEGO robotics competition
Over the past two years, Travis Elementary has slowly but surely been increasing its involvement with LEGO robotics, forming three teams this year under sponsors Sandy Cox and Randy Marshall.
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Facelift for junior high library
The Mineral Wells Junior High School Library has had a facelift and now has a new look.
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JUNIOR ACHIEVERS- Zach Elder
On Fridays during the school year, the Mineral Wells Index and Mineral Wells Junior High will spotlight a student based on his or her achievements both in and out of the classroom.
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Junior Achievers- Donald Turner
On Fridays during the school year, the Mineral Wells Index and Mineral Wells Junior High will spotlight a student based on his or her achievements both in and out of the classroom.
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